From the Friday, June 20 Oregonian....
You could describe "The Love Guru" as a comedy of fetishes. This weirdly specific comedy plays like "Austin Powers" star Mike Myers was given $60 million to unscrew his skull and dump all his remaining obsessions -- which appear to be self-help, hockey, groin jokes, musical numbers and the abuse of Verne Troyer -- into every cineplex in America.
Anyone who's seen commercials for "The Love Guru" might have noticed those ads don't contain any actual jokes. This is probably because studio execs deemed every single joke in "The Love Guru" too scatological, philosophical or, um, Canadian for American audiences. I mean, seriously, check out this plot:
Celebrity guru Pitka (Mike Myers) counts Val Kilmer and Jessica Simpson among his clients. He runs an ashram staffed by hot women, rides an elephant, and loves to play pop songs (including "9 to 5" and Extreme's "More than Words") on his sitar. His mantra is "Mariska Hargitay."
Like the real self-help gurus he spoofs, Pitka has written an ungodly number of books, overuses acronyms in his seminars, and has made millions trademarking his ideas. Like Austin Powers, he is obsessed with jokes involving the male nether regions -- jokes that make him giggle and shake his fists like a little boy. (As Myers approaches 50, these antics get stranger and stranger to watch.)
The story gets cracking when the owner of the Toronto Maple Leafs (Jessica Alba, ickily paired off with Myers the way Anne Hathaway is paired off with Steve Carell in "Get Smart") pays Guru Pitka $2 million to get her star player (Romany Malco) back together with his true love (Meagan Good), who is shacking up with a monumentally endowed rival athlete (Justin Timberlake).
If Pitka succeeds, he'll finally get one up on his rival Deepak Chopra and appear on "Oprah"!
I know. Run-of-the-mill.
The story cycles quickly and repeatedly through the above Myers fetishes, and it has a handful of inspired bits. Troyer is funny and nasty as the Maple Leafs' coach -- he talks in this film, and reveals sharp comic timing -- and Stephen Colbert is terrific as an increasingly unhinged sports commentator.
But several moments -- especially any sitar cover song or out-of-nowhere Bollywood dance number (there are several) -- likely amused Myers more than they'll amuse you. On balance, the movie induced more smirks than laughs. Given that the Venn-diagram intersection of self-help fans, hockey fans and penis-joke fans may be Myers, basically, I'm curious to see if the movie finds an audience.
But I still kind of find myself admiring the actor, and the film. "Love Guru" is insane and self-indulgent but also fully committed, and there's a surprising undercurrent of earnestness to its philosophy portions; I think Myers genuinely wants to impart real wisdom via this character, even if at one point he imparts that wisdom via men fighting with urine-soaked mops. The comedian really climbs out on this particular limb -- a limb so far from the tree, it might have given Peter Sellers pause.
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C-plus; 87 minutes; rated PG-13 for crude and sexual content throughout, language, some comic violence and drug references.
'The Love Guru' (The Oregonian, June 20, 2008)